The responsibilities for radio programme controllers working in commercial radio vary between different organisations and stations depending on the size of the organisation to which a station belongs and the division of responsibilities.
Programme controllers must have a clear understanding of the purpose of their station and its format, the characteristics of their target audience and the key business objectives of the station. Their role is plane certain programming to meet these objectives and to oversee the work of the programming teams. They work closely with the stations managers and other relevant personnel, who have overall responsibility for the station. Programme controllers are also involved in recruitment training and development and day to day management of all staff in the programming departments of radio stations. They also need to encourage creativity and commercial awareness in their team, they are also expected to coach programme presenters and regularly review their performance.
Programme controllers need to work with all different disciplines within the station, and also contribute to the development of multi platform content. They must always review and refresh programme output and devise new programming to attract and retain audiences.
The job is very demanding and can sometimes involve working long hours, and it can also include travelling particularly for those programme controllers who are part of larger and geographically diverse organisations.
Essential Knowledge & Skills
Radio Programme Controllers need the following:
- ability to generate original ideas, and to think creatively about how to communicate them
- excellent communication and presentation skills
- knowledge of the Radio market, different station and programme styles, and audience demographics
- sound editorial judgement
- business and finance skills
- confidence and decisiveness
- the capacity to work effectively under pressure, react quickly, and meet tight deadlines
- determination, diplomacy, and excellent interpersonal skills
- a facility for managing creative teams, and encouraging acceptable creative risk taking
- ability to coach, and to develop talent in others
- ability to give and accept feedback, and manage performance
- ability to deal effectively with team members of differing temperaments and morale
- ability to encourage frank and constructive reviews of output
- self-motivation and adaptability
- a thorough knowledge of the law, ethics and industry regulation as they affect Radio production
- knowledge of when it is necessary, and how to acquire, the relevant clearances and licenses, including copyright and music clearances
- knowledge of the requirements of the relevant Health and Safety legislation and procedures
- a high level of IT skills - particularly good word-processing and data handling skills
Qualifications are not essential for this role however most programme controllers acquire some of their management skills on the job previous roles, managing smaller programme teams, overseeing projects, or standing in for senior colleagues. Some may have been recognised through their previous jobs for their management skills and if that is the case they may be offered the opportunity of some management training by their employer.